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Tuesday, December 3 • 9:15am - 9:30am
Galata Sea and Migration Museum: An Immersive and Interactive Visitor Experience

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The project presentation will focus on new visitor experiences developed by the Galata Sea and Migration Museum (Mu.MA) in Genoa (Italy) in partnership with ETT S.p.A. ICT company.

This collaboration has already produced several permanent exhibitions, where new technologies better “explain the message” that the museum wants to impart. The first was the “Nazario Sauro” pre-show, an exhibition that reveals life in a submarine. Then came the Memories and Migration (MEM) section, which tells the history of emigration from, and immigration to, Italy by presenting real migrant stories. On a fully recreated 17th century Genoese galley, visitors enjoy an interactive experience with the “crew”. The new Christopher Columbus section has portraits and video-audio renditions of his documents in various languages.

These exhibitions integrate original content with innovative solutions such as high-resolution monitors, interactive touch-screen interfaces, 3D reconstructions, proximity sensors, gaming simulations, augmented reality applications and interactive projections with on-screen actors; ensuring complete visitor immersion, and promoting and renewing interest and involvement. The museum aims to revitalise communication with visitors, transforming them from passive to active through an “immersive” experience. This approach is based on the concepts of “knowing through doing” and “recognise by touching”, creating synergy with gallery artwork and environments, so that each age, academic and social group (from school children through to students, adults, parents and pensioners) will dynamically relate to the immersive visitor experience. Galata Museum’s renewal action was carried out creating meticulous cooperation between museum curators (original content and context) and ETT (experts in the fields of ICT interactivity and museology). This collaboration works when the two main objectives are satisfied: 1) enhancement of inherent value of content and context; 2) rapid return on investment through substantial visitor growth - especially true now that central government funding is progressively less. 


Pierangelo Campodonico

Pierangelo Campodonico became Master Mariner at the Nautical School “San Giorgio” in Genoa and in 1985 he graduated with full marks in Humanities at Genoa University. After a short navigation period, he was employed by the Sperry Marine Systems, in 1988 he became the Director... Read More →
avatar for Davide Pantile

Davide Pantile

Project Manager, ETT S.p.A.
Davide Pantile works as commercial and project manager in ETT S.p.A., where he is involved in e-government and multimedia projects, and also in Research and Development projects. After his degree in Computer Engineering at Genoa University, he joined ETT in 2002. Here he gained... Read More →

Matteo Ventrella

Matteo Ventrella is technical coordinator in ETT S.p.A., in the Multimedia and Museum Area.He graduated in Electrical Engineering and, from 2005, spent several years in ETT gaining experience in design and programming in the New Media and e-Government sectors. He has in-depth knowledge... Read More →

Tuesday December 3, 2013 9:15am - 9:30am PST
Hilton Stockholm Slussen Hotel, Hera+Athena Guldgränd 8 Box 15270, Stockholm, 10465, Sweden

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