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Tuesday, December 3 • 2:45pm - 3:00pm
Do's and Don'ts on Facebook Across Museums

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Few museums on Facebook succeed in generating engaging content that creates awareness. We often choose to promote events and exhibitions rather than engage in conversations. However, success on Facebook is not achieved using the social medium as just another marketing platform.

Based on a comparative analysis of three very different museums, all with different audiences and communicative purposes, we present a best practice for museums on Facebook.

Analysing the Facebook pages of an art museum (SMK/National Gallery of Denmark), a history museum (National Museum of Denmark) and a scientific museum (Experimentarium), it becomes possible to sum up do’s and don’ts for museums in general on Facebook. The talk will provide useful advice for the everyday work with Facebook such as when should you post an update, what is engaging content and how can we acquire the attention of an ever more demanding audience.

For all three museums, being on Facebook is about engaging the audience around quality content, that interests them – and in the end let the audience themselves communicate our culture, heritage and the knowledge generated by museums out to an even larger audience.

avatar for Sarah Groen

Sarah Groen

Sarah Grøn is Digital Editor at SMK. Educated in Comparative Literature at the University of Copenhagen and in Digital Design and Communication at the IT-University. Ask her about the Danish artist Asger Jorn and how not to clean your plaster sculptures.
avatar for Linea Hansen

Linea Hansen

Head of Social Media, National Museum of Denmark, Centre for Strategy, Communication and Administration
Linea Hansen is Head of Social Media at the National Museum of Denmark. Educated in History and Communications at Roskilde University. Ask her about Vikings, mummies and samurais.
avatar for Maria Holst Mouritzen

Maria Holst Mouritzen

Marketing Coordinator and Social Media Manager, Experimentarium, Marketing and Sales
Maria Holst Mouritzen is Marketing Coordinator and Social Media Manager at Experimentarium. Educated in Communication and Business Studies at Roskilde University. Ask her about dinosaurs, soap bubbles and water experiments.

Tuesday December 3, 2013 2:45pm - 3:00pm PST
Hilton Stockholm Slussen Hotel, Eros Guldgränd 8 Box 15270, Stockholm, 10465, Sweden

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