Basics of Digital Engagement
How can you use a weblog to get more visitors to your museum? How can you turn
Facebook fans into paying members? In this workshop you will learn the basics about how
to turn your digital media platforms (Facebook, website, etc.) into engagement activities.
We focus on a simple framework for engagement and apply this to case studies whichParticipants will bring to the workshop.
Please note that this is a beginners workshop. Participants who are comfortable with digital engagement can better join the other workshops.
